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Danae Jones – Danae Jones Consulting

Published in Cairns Life’s May 2016 Edition

Danae Jones started her first business at the age of 12.  She went on to be a well-known multi award winning  television and radio identity. She then built from scratch a media and marketing empire over 15 years ago which was one of Queensland’s largest full service marketing agencies employing 12 full time staff and 25 subcontractors. The media group was responsible for launching the region’s first ever dedicated business magazine.

Danae Jones was the first Far Northerner to take out the Australian Institute of Management’s Queensland Young Manager of the Year and was also awarded the Business Woman’s Young Entrepreneur of the Year soon after.

But with great success comes great risk and no-one is more familiar with that than Danae Jones.  She has ridden the high highs and the low lows of business cycles and she says that what it has taught her most of all is to never give up.  

“Maintaining your resilience and your integrity every step of the way is paramount.  Because it doesn’t matter how many awards you’ve won, what flash cars, boats or houses you own, at the end of the day that means nothing.  It’s all just stuff.  Stuff is replaceable,” she says. 

The fourth generation local and mother of two says she is driven by a passion to help make a difference in a community that her family helped pioneer.

Danae was recently at the forefront of the Cairns Chamber’s most financially successful 4 year history, increasing net profit by 89% (2012 vs 2015) and growing the membership base by 67% since 2012.  She is now doing her bit to give back and putting her skills to good use for The Salvation Army, assisting them in growing their fundraising base across the Far North to support the disadvantaged.

“Growing revenue streams and raising the profile of brands is what I live and breathe, so I thought it was only fitting that I put my skills to work for those that need it most.  Working with people like the Salvo’s you know that every effort you make is helping someone less fortunate than you,” she says.  

Having never lost an election she is well sought after in the political arena for running political campaigns – local, state and federal for both sides of politics.  She is also the marketing and public relations master mind behind numerous private and government clients and is regularly called in to train company spokespeople and handle media crisis situations. 

Her mantra in business is “Do what makes your heart sing and love what you do and who you work with.”

I absolutely adore my clients and I treat their businesses as if they were my own. I live and breathe what I do because I love it.”  


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